IN THIS ISSUE

Joseph Burns

Under Its Alternative Quality Contract, Blue Cross Blue Shield of Massachusetts aims to make global budgets work by having physicians and hospitals cut costs and pursue meaningful quality targets

Marc S. Williams, MD, FAAP, FACMG

The genomic revolution is under way. Just don’t expect it to be an early money-saver.

David B. Nash, MD, MBA

Are you dreaming of a world where mass cancer screenings are discarded as wasteful and personal genetics and ‘big data’ inform individually targeted therapies? Wake up — that world is fast approaching.

Editor’s Memo
John Marcille
Viewpoint
Ira Studin, PhD, MPH

Many health insurance plans face challenges that DTC marketing might be able to address

Medication Management
Thomas Reinke

The association between the two diseases is strong, and insurers should consider all management options

Tomorrow’s Medicine
Thomas Morrow, MD

The Six Million Dollar Man had superhuman eyesight, but insurers won’t have to pay that much for this treatment

Plan Watch
Frank Diamond

Anthem’s experience exposes vulnerabilities regarding the maintenance of physician networks

News & Commentary