Managed Care


WellPoint Buys Private Exchange

MANAGED CARE October 2011. © MediMedia USA
News and Commentary

WellPoint Buys Private Exchange

MANAGED CARE October 2011. ©MediMedia USA

In a move to compete with state-run exchanges, WellPoint, the largest insurer by enrollment, along with two not-for-profit insurers, Health Care Services and BlueCross BlueShield of Michigan, purchased 78 percent of Minneapolis-based Bloom Health. This is the first investment by HCSC and WellPoint in Bloom Health; BCBS of Michigan increased its existing stake in the company.

Bloom Health offers a menu of health plans to about 20,000 workers at almost 50 companies. Each insurer will serve on Bloom Health’s board of directors, with Bloom remaining a separate company.

The state-run exchanges where people can select health insurance plans are central to the health care overhaul. The Congressional Budget Office expects 24 million people to obtain insurance coverage through the exchanges, expected to start operations in 2014.


4th Partnering With ACOs Summit Los Angeles, CA October 27–28, 2014
PCMH & Shared Savings ACO Leadership Summit Nashville, TN November 3–4, 2014
2014 Annual HEDIS® and Star Ratings Symposium Nashville, TN November 3–4, 2014
Medicare Risk Adjustment, Revenue Management, & Star Ratings Fort Lauderdale, FL November 12–14, 2014
World Orphan Drug Congress Europe 2014 Brussels, Belgium November 12–14, 2014
Healthcare Chief Medical Officer Forum Alexandria, VA November 13–14, 2014
Home Care Leadership Summit Atlanta, GA November 17–18, 2014
HealthIMPACT Southeast Tampa, FL January 23, 2015