Managed Care

 

See it now: The tube attracts members

MANAGED CARE March 1998. © MediMedia USA
Managed Care Outlook

See it now: The tube attracts members

MANAGED CARE April 1998. ©1998 Stezzi Communications

According to a Gallup survey of HMO and PPO executives, television advertising is the most successful means of recruiting enrollees, whether the product is commercial, Medicare or Medicaid managed care. But beyond that, what works for one group might not work so well for another. Print advertising works for commercial subscribers, but Medicare beneficiaries respond to radio advertising while face-to-face sales pitches are likely to hook Medicaid recipients.

SOURCE: INDUSTRY EXECUTIVES SPEAK ABOUT THE CHALLENGE OF MANAGED CARE ENROLLMENT AND DISENROLLMENT, GALLUP ORGANIZATION FOR WILLIAM COOK DIRECT, JACKSONVILLE, FLA., 1997

Meetings

4th Partnering With ACOs Summit Los Angeles, CA October 27–28, 2014
PCMH & Shared Savings ACO Leadership Summit Nashville, TN November 3–4, 2014
2014 Annual HEDIS® and Star Ratings Symposium Nashville, TN November 3–4, 2014
Medicare Risk Adjustment, Revenue Management, & Star Ratings Fort Lauderdale, FL November 12–14, 2014
World Orphan Drug Congress Europe 2014 Brussels, Belgium November 12–14, 2014
Healthcare Chief Medical Officer Forum Alexandria, VA November 13–14, 2014
Home Care Leadership Summit Atlanta, GA November 17–18, 2014
HealthIMPACT Southeast Tampa, FL January 23, 2015