Businesses Need Reasons To Stay in Coverage Game


John Marcille

Employers stand by the exit signs in the back as echoes ring through the great hall of public discourse about the Patient Protection and Affordable Care Act. Everybody wants to know: What will be the effects of implementation? Meanwhile, the businesses that sponsor most of the coverage in the country jiggle their keys and check their watches. They’ve got a pretty good idea.

As our cover story points out, reform makes it inviting for companies to get out of the health insurance game for good. Thomas Reinke, the author, shows that as the costs of reform for health plans mount, the establishment of exchanges will make it much easier — and inviting — for employers to head for the hills.

As we were putting this issue to bed, a survey was saying that 91 percent of doctors “reported believing that physicians order more tests and procedures than needed to protect themselves from malpractice suits.” According to the survey, in the Archives of Internal Medicine, an overwhelming number of generalists (91 percent), specialists (89 percent), and surgeons (93 percent) hold that view. Tests and procedures are ordered whether they’re needed or not. As much as $60 billion might be lost due to defensive medicine, the study says.

Paul Fronstin, PhD, a senior researcher and director of the health research and education program at the Employee Benefit Research Institute, says that these days the employer asks the health plan: What innovative ways can you come up with to keep my costs under control?

Insurers address this in many ways. Yet, as the study about defensive medicine indicates, they do not now, nor ever will, control every aspect of medical coverage. That’s another thing employers know.

Career Opportunities

HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

Apply via email to jfedder1@hfhs.org or online at http://p.rfer.us/HENRYFORDlXqAJA

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