Americans Still Have Limited Knowledge About Generics


When it comes to cost, ingredients, and effectiveness of generic drugs, Americans still have limited knowledge, according to recent findings from Prescription Solutions, a pharmacy benefit manager, and UnitedHealth Group. Surprisingly, nearly one third of Americans do not know or believe that generics have the same active ingredients and effectiveness as brand name drugs.

This is especially troubling because “generics help make health care more affordable without compromising results. Many Americans erroneously believe that the most expensive drug is always the most effective drug,” says Jacqueline Kosecoff, PhD, chief executive officer of Prescription Solutions.

And while generics are cheaper than their brand name counterparts, 71 percent of consumers remain concerned about drug costs — with more than 25 percent having delayed filling, not filled, or not taken as directed a prescription drug to save money.

Career Opportunities

HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

Apply via email to jfedder1@hfhs.org or online at http://p.rfer.us/HENRYFORDlXqAJA

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