Opportunity in shift to consumer plans

As enrollment in consumer-directed plans increases steadily, some consultants are predicting a breakout year for the movement. That's good news for insurers, who could see as much as $40 billion in new business in the next five years, according to a new report issued by Diamond Management & Technology Consultants. A host of ancillary services will be needed — services that consumers will want to help them save and pay for health care or services that can help them make informed choices about treatment alternatives, quality, and providers.

Tom Weakland, co-managing partner of Diamond's health care practice, says the immediate goal for insurers is to be first on the market, in order to enroll the most new members. "The ultimate goal of all this is to raise the quality of health care, while lowering the costs. Eventually, the insurers' costs will go down as people live healthier lifestyles." These new services aren't just a redistribution of old services, says Weakland, and they must be presented coherently to the consumer.

New services to support new plans

From infrastructure changes to new payment processing services, consumer-directed health care has the potential to generate business opportunities for insurers and financial institutions.

Source: "Seismic Shifts in the Health/Wealth Landscape." Diamond Management & Technology Consultants

Career Opportunities

HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

Apply via email to jfedder1@hfhs.org or online at http://p.rfer.us/HENRYFORDlXqAJA

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