MCOs, drug manufacturers have lots of PR work to do

Since 1997, Harris Interactive has asked the public to rank various industries by whether it feels they're doing a good job in serving customers. The latest results, from a telephone survey of 979 adults taken between April 8 and 15, includes some disheartening numbers for both managed care companies and pharmaceutical manufacturers, but especially pharmaceutical companies.

Managed care companies have never earned extremely high ratings in the poll, although they did a lot better in 1997 than they're doing now. On the other hand, 79 percent of adults felt that pharmaceutical companies were doing a good job serving customers in 1997. That number is now down to 44 percent.


Career Opportunities

HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

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