Health savings accounts develop the mystique of a winning product














Two out of three Americans say they would be "extremely," "very", or "somewhat interested" in having health savings accounts (HSAs), which were launched January 1 as part of Medicare reform, according to a new survey.

Destiny Health Plan, a 30,000-member insurer in Illinois, surveyed 1,008 adults between January 22 and 25. Only 12 percent of respondents said that they are not very interested; 19 percent say that they are not interested at all.

Destiny was launched in 2000 but its parent company, Discovery Health, is an international health insurance company with more than 1.5 million members and 10 years experience.

The survey bolsters the contention of many in managed care that the portability of the HSA will make it as big a seller as another employer benefit offering: the 401(k).

Who's interested in, and familiar with, HSAs, by age

SOURCE: DESTINY HEALTH PLAN

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HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

Apply via email to jfedder1@hfhs.org or online at http://p.rfer.us/HENRYFORDlXqAJA

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