With Updating, Old Ways Often Prove To Be Worthwhile

John Marcille

Everyone reading this has a better life than the vast majority of people who have ever lived. The most impoverished among us has a standard of living that the kings of old could only dream about. There's a saying in some countries that goes something like this: "If you have to be poor, be poor in America."

Of course, you'd never know that by looking at the faces that pass in the street or the murky dissatisfaction that roils our inner lives.

Recent books dwell on the issue: Why are we so unhappy when, by any objective and historical standard, we have no right to be? Others can try to answer that one, but we'll just make this observation.

This unhappiness, this dissatisfaction, may be the reason why we constantly strive to make things better, to test and then retest solutions to problems.

Like narrow networks, the subject of our cover story. Once upon a time managed care looked to these networks as part of the cost-containment solution. But consumers didn't like the lack of choice. So the networks broadened, at a time when premiums were static. Now, consumers are not satisfied with rising copayments and premiums. Narrow networks return.

As the story points out, this time information technology is a factor. "After all, physicians in the early '90s could not get online and access a database showing how their prices and practices measured up to those of their colleagues," the story notes. Also, employers can offer more than just narrow networks, thereby reducing the impetus for consumer backlash.

We hope. But it's not in our unhappy nature to just let well enough alone.

Career Opportunities

HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

Apply via email to jfedder1@hfhs.org or online at http://p.rfer.us/HENRYFORDlXqAJA

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