Families Often Miss Out On Free Care for Children


Programs that cover the costs of basic medical care are there for the asking for parents in low-income families whose children need it. Too often, however, aid is not requested.

According to the Urban Institute, of the estimated 8.2 million children who lacked health coverage at the beginning of 2002, 4.7 million are eligible for, but not enrolled in, Medicaid or the Children's Health Insurance Program (CHIP).

"The biggest challenge to enrollment is that too many families believe that they don't qualify," Risa Lavizzo-Mourey, MD, MBA, told the Boston Globe. Lavizzo-Mourey is senior vice president of the Robert Wood Johnson Foundation, which paid for the study.

Many of these children live in Latino households whose parents fear that their applications for residency and citizenship would be denied. About 100 companies are working with the Robert Wood Johnson Foundation in an intensive media campaign, launched Aug. 1, to get the word out to poor families about the availability of coverage.

Career Opportunities

HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

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