Where HMOs go head to head

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Total HMO enrollment in metropolitan statistical areas (MSAs) in a recent InterStudy market analysis ranges from one enrollee in Victoria, Texas, to more than 5.4 million in Los Angeles-Long Beach, Calif. The study found that almost three quarters (74.2 percent) of the 72.3 million HMO members in metropolitan areas are in large markets (1 million or more enrollees).

Large markets tend to be more competitive than smaller markets as measured by the study's Index of Competition. Values range from 0, a monopoly, to 1, competition among many HMOs with similar market shares. Among medium-sized markets (250,000–999,999 enrollees), Lakeland-Winter Haven, Fla., has the highest IOC (0.900). Merced, Calif., is the most highly competitive small market (fewer than 250,000 enrollees) with an IOC of 0.834.


Career Opportunities

HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

Apply via email to jfedder1@hfhs.org or online at http://p.rfer.us/HENRYFORDlXqAJA

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