Hospitals scramble for cutting-edge personnel














Radiology called "area to watch"

Aging baby boomers, fewer people choosing the medical field, and early retirements are all helping to shift hospital demand from primary care physicians to specialists. Martin/Fletcher surveyed 2,960 hospitals in 45 states and 4,265 clinics in 39 states to get a better read on what hospitals want. Primary care physicians are still in demand, but not to the degree they were in the early and mid 1990s. Instead, the survey reflects a growing need for specialists such as orthopedics, anesthesiologists, and radiologists. "Due to the aging of the baby boomer population, there is more need for hip replacements, knee scopes and elderly related surgeries," the report's authors note.

Pharmacists, nurses being lured

Retaining physicians isn't the primary concern for hospitals — other providers are in even more demand. Those most sought include pharmacists and nurses. A survey of 3,960 hospitals in 48 states shows great competition to "keep pharmacists in the hospital setting and also recruit new grads." In the meantime, nurses are retiring earlier and, according to the American Association of Colleges of Nursing, 3,000 fewer nurses have graduated from baccalaureate programs in the last five years. Salaries offered to pharmacists and nurses by cash-strapped hospitals reflect just how much in demand they are.

SOURCE: NURSING & ALLIED HEALTHCARE ANNUAL COMPENSATION AND BENEFITS REPORT, APRIL, 2001, MARTIN/FLETCHER

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HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

Apply via email to jfedder1@hfhs.org or online at http://p.rfer.us/HENRYFORDlXqAJA

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