HMO members willing to pay to manage benefits online


Scroll down for text




















With one third of health care consumers now using the Internet to retrieve health information or communicate with health care professionals online, health plans have new opportunities to capitalize on their relationships with members. According to a survey by Deloitte Research, more than a third of those with access to the Internet would be willing to pay $5 a month to manage their health benefits online, and 25 percent say they'd switch health plans for the privilege. About 15 percent say they would be willing to pay for customized services. Members are far less willing, however, to pay for basic information, such as report cards or disease and treatment information.

SOURCE: WINNING THE LOYALTY OF THE E-HEALTH CONSUMER, DELOITTE CONSULTING, CHICAGO, 2000

Career Opportunities

HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

Apply via email to jfedder1@hfhs.org or online at http://p.rfer.us/HENRYFORDlXqAJA

Subscribe to Our Newsletters

Monthly table of contents

Be notified as each issue of Managed Care is available online.

Biweekly newsletter

Recent topics have included:

PTCommunity news

New drug approvals, clinical trials, drug management. Three times per week.

UP NEXT

Managed Care
By Peter Wehrwein
Managed Care
By Howard Wolinsky