Pending Affiliation Could Make Blues Group Biggest Not-for-Profit

An affiliation between the parent of Blues companies in four Pacific Northwest states and the operator of Blues plans in Illinois and Texas will create the nation's largest not-for-profit insurer. The Regence Group, as the new combined company will be called, will boast 10 million lives.

The deal is not a full-blown merger of assets, and no money will be exchanged. Under the affiliation, the new holding company will have a combined board, but individual Blues units will still operate under their local names. The deal is subject to regulatory approval in several states.

Officials say the move will bring the combined company administrative efficiencies it needs to compete. The same story has played out many times across the country, as larger Blues groups have gobbled up smaller independent affiliates having difficulty keeping up with commercial competitors.

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HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

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