PPOs: Time for a reality check























Much has been made of market-share gains made by PPOs at the expense of HMOs — even in this publication (for example, last month's cover story, "PPOs: A Better Brand of Health Care?"). But while PPOs seem to be "what everyone wants" — as put by one of the people interviewed for this month's cover story — a new consumer survey suggests that dissatisfaction with HMOs might be more perception than reality. National Research Corp.'s findings indicate HMO members are happier with their plans than PPO eligibles are with their coverage.

SOURCE: SATISFACTION REPORT CARD, NATIONAL RESEARCH CORPORATION, LINCOLN, NEB., 1999

Career Opportunities

HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

Apply via email to jfedder1@hfhs.org or online at http://p.rfer.us/HENRYFORDlXqAJA

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