HMO penetration tops 70% in largest HMO markets

HMO penetration continues to grow slowly in large markets (1 million or more residents), while spreading more rapidly in smaller markets. As of Jan. 1, 1998 (the latest date for which statistics are available), penetration hit 70 percent for the first time in the most highly saturated large market, while smaller markets edged toward 80-percent penetration. Commercial HMOs held monopolies in more than a dozen smaller markets, the largest of which is Brownsville, Texas.


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HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

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