How quest for market share has hurt plans' profits

It's been theorized that the profitability squeeze that health plans endured after the boom years of the mid-1990s was self-inflicted; HMOs lusting after market share kept premiums artificially low without regard to the cost of providing care. Now, new statistics compiled by InterStudy Publications bear this out. The convergence of premium revenue with medical expenses had left the average health plan only 8 percent of revenue for administration by 1996. Since then, higher premiums have created only a little more breathing room.


Career Opportunities

HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

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