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Why people select health plans

For all we hear about what HMOs do and don't cover, a recent survey suggests that when given a choice, people select HMOs less often for what they might or might not cover than they do for more tangible concerns: pocketbook and personal physician. CareData Reports asked HMO members about major factors influencing their choices of HMOs and found that coverage ranked well behind cost and whether a member's physician was already in the plan.

SOURCE: NOVARTIS 1997 REPORT ON MEMBER SATISFACTION WITHIN MANAGED CARE

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