Benefits drive consumers when they pick plans


According to a National Research Corp. study, out-of-pocket expense is important to consumers when selecting a managed care plan — more important than physician office locations — but not so important as the benefits a plan offers. NRC received responses from 165,000 households.

When you selected one health plan over another, how important...

Markets where members place highest importance on benefits

  1. Charlotte, N.C.  94.7%
  2. Johnson City, Tenn.  94.6%
  3. Vallejo, Calif.  94.5%
  4. Nassau-Suffolk, N.Y.  94.5%
  5. Mobile, Ala.  94.4%
  6. Philadelphia  94.3%
  7. Birmingham, Ala.  94.2%
  8. New Haven-Bridgeport, Conn.  94.1%
  9. Akron, Ohio  94.0%
  10. Fort Worth  93.9%

Markets where members place highest importance on doctor participation

  1. Youngstown, Ohio  88.9%
  2. Bergen-Passaic, N.J.  88.2%
  3. Toledo, Ohio  87.6%
  4. Greenville, S.C.  86.3%
  5. Rochester, N.Y.  86.1%
  6. Wichita, Kan..  85.9%
  7. Providence, R.I.  85.3%
  8. Birmingham, Ala.  85.3%
  9. Cincinnati  85.2%
  10. Wilmington, Del.  85.1%

SOURCE: SATISFACTION REPORT CARD, NATIONAL RESEARCH CORP., LINCOLN, NEB., 1997

Career Opportunities

HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

Apply via email to jfedder1@hfhs.org or online at http://p.rfer.us/HENRYFORDlXqAJA

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