Managed Care

 

Medicare Advantage Marketing Slammed

MANAGED CARE April 2008. © MediMedia USA
News and Commentary

Medicare Advantage Marketing Slammed

MANAGED CARE April 2008. ©MediMedia USA

The board of directors of America’s Health Insurance Plans (AHIP) wants additional federal regulation and oversight when it comes to Medicare Advantage and Medicare Part D plan marketing activities. The board wants to curb door-to-door marketing, cross-selling, cold calls, and any inducements or hard sells that a beneficiary may experience as he or she decides which Medicare Advantage or Part D plan to choose. It’s a strong message from the trade group: more government regulation to enhance consumer protections for every beneficiary who is considering Medicare Advantage or Medicare prescription drug plans.

People need to have “complete confidence that they will be given the information they need to make the Medicare coverage decision that is best for them,” says Karen Ignagni, president and CEO of AHIP.

The AHIP board also recommends that states be provided additional tools to monitor sales activities. Specifically, AHIP supports the appointment of agents and brokers marketing Medicare Advantage and Part D plans consistent with state law so state insurance regulators know which company an agent or broker is marketing for and can act quickly to address any inquiries or abuses.

Meetings

Pharmaceutical Pricing and Contracting Conference Philadelphia, PA September 22–23, 2014
Private Health Insurance Exchanges Conference Washington, D.C. October 7–8, 2014
National Healthcare Facility Management Summit Palm Beach, FL October 16–17, 2014
National Healthcare CFO Summit Las Vegas, NV October 19–21, 2014
National Healthcare CXO Summit Las Vegas, NV October 19–21, 2014
Innovative Member Engagement Operations For Health Plans Las Vegas, NV October 20–21, 2014
4th Partnering With ACOs Summit Los Angeles, CA October 27–28, 2014
2014 Annual HEDIS® and Star Ratings Symposium Nashville, TN November 3–4, 2014
PCMH & Shared Savings ACO Leadership Summit Nashville, TN November 3–4, 2014
World Orphan Drug Congress Europe 2014 Brussels, Belgium November 12–14, 2014
Medicare Risk Adjustment, Revenue Management, & Star Ratings Fort Lauderdale, FL November 12–14, 2014
Healthcare Chief Medical Officer Forum Alexandria, VA November 13–14, 2014
Home Care Leadership Summit Atlanta, GA November 17–18, 2014