It is perhaps inevitable that as the newly re-elected President Bush struggles to usher in his "ownership society," health savings accounts should garner increasing attention. As our cover story by Contributing Editor John Carroll makes clear, the interest in HSAs will continue to grow.
In fact, we could be talking about the Next Big Thing in health care insurance. Some plans are not sitting idle while history washes by. Aetna, in particular, has been quick to roll out HSAs. "It's more and more what people hear about," points out Chris Hakim, the company's small-business leader in the western region.
Elsewhere in this issue, people have been hearing about disease management and direct-to-consumer advertising for a very long time, which doesn't mean that they can't hear something new about them.
We cover a changing industry in a changing world. That means, I guess, that we cover change, without which no publication could exist. These are exciting times in which to be living. But weren't they always? Now, on to the ownership society.